Jeff Raider, Co-Founder and Co-CEO will share the Harry's story - and dive into their brand building journey, how they execute on the need to think "customer-first," market channel disruption and evolution, and the need to have the right people and culture in order to continuously grow and innovate.
DAY 1: 8:15-9:00
Fireside Chat Regarding Customer Centricity with Harry's
DAY 1: 9:00–10:00am
Brand Storytelling: Bringing Emotion to Your Innovation
We are not thinking machines that feel. We are feeling machines that think. We now know that 95% of our cognitive activity is subconscious "System 1” thinking. At Brandgarten we believe that emotion drives behavior — if you first win their heart, you will win their head. And stories are a powerful way to win their hearts. After all, people don’t buy things, they buy the story about the thing.
Hear how Brandgarten has helped brands such as Listerine, ACUVUE, and Delta Faucet discover their authentic brand stories and learn a powerful framework for brand storytelling that you can immediately use in your innovation practice.
The Digital Age has changed the way we look at everything from our personal lives, to shopping, to how we work. More than anything, the 24/7 access to virtually anything has broadened the view of how we use our resources. This session looks at how this ever expanding choice affects how we interact with customers and view our products. Even challenging long standing beliefs on what defines a “product”.
Here, Scott Thomsen of Wye Contextual Marketing talks with Chris Walton, Entrepreneur and thought leader in the world leader in omni-channel marketing. Chris is the founder of Red Archer Retail and is author of one of the fastest growing blogs in retail. The discussion should be both enlightening and thought provoking.
DAY 1: 10:15-11:00am
The New Competitive Landscape – How Choice Has Changed the Way We Look at Competition
We will discuss the makeup of teams, how teams can be more productive and develop a space for psychological safety.
DAY 1: 11:00-11:30am
Innovating With Constraints: Focus on Team
Everyone has a process for innovation. Everyone has a model for arriving at the right idea and a method for testing it. Everyone believes that there’s a magical right way, and if you just follow it, you’ll end up with something great. But the truth is that there’s no right way to innovate. Because there’s no right way to be human.
People stand at the heart of every great innovation, and that means that in order to truly create, we have to step outside of process. We have to rely on our humanity, on our intuition, on the spark of individuality that’s what separates us from the machines.
We’ll talk about the magic that happens when you work quickly, stay nimble, and trust yourselves and your instincts, and you’ll learn how to tap into your experiences, ideas, insights, and the people around you to create a better future for us all.
DAY 1: 11:30-Noon
Innovation is Human - How Intuition & Individuality Will Define the Future
Successful Concurrency Deployment: Reviewing the status quo and sharing the method for transformation to concurrency. The SPOT theory is a composite system for synergistically deploying concurrent domains of practice. This method is an agile version of DMAIC and PDCA (Plan, Do, Check, Act) cycles of improvement by teams in order to close the gaps and spur innovation within your company.
DAY 1: 12:35-12:45
Emulating Successful Deployment of Concurrency
DAY 1: 1:50-3:00pm
Innovation and Concurrency in Action - A Rolls-Royce Case Study
SPOTing Best Approaches to Enable Systems Engineering in Enterprises
Innovation and Concurrency in Action – A Rolls-Royce Case Study
Rolls-Royce formed cross-functional teams to deploy Concurrent Product Development (CPD) improvement in Future Programmes at its Derby headquarters in the UK. These teams are implementing pillars of CPD practice that have a proven track record for driving not only time compression and cost reduction, but also innovation. During the first 5 years of the improvement, Derby made significant gains toward best-in-class practices and has recently accelerated change by a continual drive for innovation. Teams and Programmes are being transformed into innovative, effective work organisations that will enable Rolls-Royce to remain a global leader in aerospace. This presentation is about leading Concurrent Product Development and Innovation inside Rolls-Royce, from December 2011 through to the present day.
SPOTing Best Approaches to Enable System Engineering in Enterprises
Prioritizing improvements in the practice of SE to preclude late-stage engineering changes
DAY 1: 3:00–4:30pm
The Complete Growth Leader
The Four Key Competencies Leaders Need to Create Breakthrough Growth in Your Organization
How to Equip Leaders to Create Lasting Transformation Inside Your Organization
Who will benefit: Executives, decision makers and subject matter experts who are accountable for forming, guiding and participating on growth teams.
With corporations under immense pressure to grow and compete, executives and leaders across the organization are feeling the pressure to identify growth leaders to lead breakthrough projects.
Specifically, firms need to:
- Identify emerging leaders on their team who can deliver the much-needed growth across business units
- Deploy efficient strategies for developing talent without being “offline” for traditional training
- Encourage potential growth leaders who remain in the shadows to come forward and develop their skills to support the firm’s growth projects
- Align the demands of a specific phase of innovation with the base talent of the team members.
In this interactive session, you will understand how to identify and develop the specific skills that growth leaders need to build more effective teams and projects –both for yourself or the leader that you’re trying to develop. By learning this competence based model, you’ll be able to complete the pivotal projects that lead to sustainable growth and lasting results for your organization.
Drawing on his experience as a former Fortune 100 executive and growth leader who developed 12 business models across 22 countries, Scott will show you how to:
- Identify the precise profile of leaders who are able to lead growth programs and advocate for the formation of high-impact teams that deliver.
- Understand and use the four key competencies that every growth leader needs as a developmental tool.
- Map the competence areas by type of innovation challenge to allow you to build high performing cross functional teams.
- Recognize the often-ignored role of lateral influence to the outcome of innovative work and learn the specific skills that your growth leaders need to develop.
- Reinforce the unique role of the growth leader in establishing and communicating expectations to all the stakeholders.
Who determines the market success of your products? At what point in your existing design processes are those who determine market success considered? And what is the cost of not knowing if issues directly related to market failure have been designed into your products?
Based on our experience working with designers and manufacturers has been that testing for human-in-the-loop product use issues doesn't occur until most of the traditional engineering objectives have already been signed off on. This means that any significant changes required to address issues that may be uncovered must be weighed against the time and expense already invested in the design. The most common solution is to ensure that human-centric issues are not significantly different from what was implemented in the past. While this does help ensure that each iteration of a product is no worse than the previous version, is that really the design goal?
DAY 2: 8:15-9:00 am
Evaluating Market Failure Issues at the Earliest Stages of Design
With the advancements of low cost sensors, faster and cheaper cellular networks, nearly free cloud computing infrastructure and data analysis using machine learning, there's little reason the products you build shouldn't use IoT technology. IoT has the capability to transform the foundation of your business, in such a profound way, that it can start to seem overwhelming.
We've seen this and will lay out both the "why" and the "how" to build solutions that use the IoT. In this session, Justin Grammens of Lab 651 and Jon Coons of Microsoft through their decades of experience in emerging technology will share ideas on how companies such as yours are able to decrease costs, increase margins, create new revenue streams and give better brand equity and customer satisfaction.
Some additional topics we'll cover include: various tools and platforms to capture data and manage devices, frameworks for building a team, finding people you trust, how to start small and prove out the concept by being LEAN, getting stakeholders bought in, security concerns and how companies should be thinking of IoT from the lens of a services based economy.
DAY 2: 900-10:00
Why Your Products Should Use IoT Technology to be Connected
Thinking of This From the Lens of a Services Based Economy
VR and AR in 2018
Last year, we looked at three different technologies that are often grouped together: 360 video, virtual reality, and augmented reality. A lot has happened in the last year, and we’ll take a look at the advances is VR and AR.
This presentation will present an overview of where AI is today, and how what we’re seeing in this space today is fundamentally different from the past. Much of the focus of AI today is around deep learning neural networks - we’ll dig into a concrete example to show how this works, and to better understand problems that are a good fit for this type of AI. We’ll conclude by looking at a number of places where AI is making a difference today, and what the future potential is.
“A Case Study of Machine Learning Applied to Healthcare: Detecting Undiagnosed Atrial Fibrillation”
The Optum Emerging Technologies team partnered with Westmed Clinic in New York to develop machine learning models for identifying undiagnosed Atrial Fibrillation. The motivation for this study came from our medical director, Dr. Jeff Hertzberg, who cited that up to 30% of people with Atrial Fibrillation do not know they have the disease. Diagnosed A-Fib can be managed with anticoagulants in most patients, but without proper treatment, A-Fib puts patients at increased risk of stroke.
To avoid these life-threatening, high-cost events, we trained a traditional, penalized regression model, an advanced, tree-based machine learning model, and a recurrent, deep neural network model to recognize the patterns in medical history that are associated with current as well as future risk of A-Fib. We identified 89 patients as high-risk of having current A-Fib and demonstrated through a historical prospective study that our machine learning algorithms achieve up to 0.80 ROC AUC for identifying A-Fib patients prior to physician diagnosis in the 50+ population.
DAY 2: 10:15-11:30am
VR and AR in 2018
A Case Study Applied to Healthcare
Jon Coons, Justin Grammens, Marc Jensen and Joel Stremmel will unite in a panel conversation of where does this emerging technology (IoT; AR; AI - other) take us? Where should we set priorities - how do we stay abreast and be competitive - how do we create opportunity for business transformation - where might be the best place to begin or step next - how best to embrace partners - what is the best team composition - how do we align for optimum strategic business goal attainment?