Day 1, 8:15-9:00am: Fireside Chat,
Customer Centricity at Harry's

Jeff Raider

Co-Founder & Co-CEO of Harry's

As co-founder of both Harry’s and Warby Parker, Jeff Raider aims to build companies and brands that positively impact people's everyday lives, and the world more broadly. Harry’s ambition is to create exceptional shaving and personal care products that better meet the needs of modern men. Prior to Harry's, Jeff co-founded Warby Parker, the transformative lifestyle brand that offers designer eyewear at a revolutionary price while leading the way for socially-conscious businesses.

Today, Jeff serves as the CEO of Harry’s Labs — a newly founded organization within Harry’s that leverages the skills and capabilities of the Harry’s team to support exceptional entrepreneurs in building and scaling the next great CPG brands. He is also on the Board of Directors at Warby Parker.

Before starting his own companies, Jeff worked at Charlesbank Capital Partners and Bain & Company. Jeff graduated from The Johns Hopkins University with a BA in International Studies, earned a Masters in International Affairs from The Johns Hopkins School of Advanced International Studies. He also earned an MBA from Wharton Business School. Jeff currently lives in lower Manhattan with his wife and three children.


Day 1, 9:00–10:00am: Brand Storytelling, Bringing Emotion to Your Innovation

Fritz Grutzner

Founder and President, Brandgarten

Fritz Grutzner is the founder and president of Brandgarten -- a brand strategy firm whose clients include Johnson & Johnson, MetLife, Novartis, Delta Faucet and Organic Valley.

We believe that people don’t buy things, they buy the story about the thing. Brandgarten helps brands tell meaningful stories. We do by using techniques borrowed from consumer psychology and the behavioral sciences to uncover deep human insights. Our deep understanding of emotion and storytelling helps us develop brand strategies connect the heart of your brand with the soul of your customer.

Fritz publishes a weekly blog on branding, is a frequent speaker and is author of numerous articles on branding.


Day 1, 11:00–11:30am: Innovating with Constraints – The Rollout of an Experiential Product Launch

Matt Pacyga

Mobile Applications Development Director, International Dairy Queen

Matt is an experienced UX designer and product leader with a passion for creating innovative products. I enjoy working with ambitious multidisciplinary teams to deliver delightful customer-focused experiences. I believe that active high energy work environments inspire teams to make great products.


Day 1, 10:15-11:00: The New Competitive Landscape – How Choice Has Changed the Way We Look at Competition

Scott Thomsen

Founder & CEO, Wye Contextual Marketing

Scott is a career marketer and entrepreneur.  Currently the Founder and CEO of Wye Contextual Marketing.  His 25+ year career spans retail and consumer marketing with Fortune 500 companies, including Target, Best Buy and IBM.  A passionate innovator, Scott’s expertise is transforming product merchandising and marketing in rapidly changing world. 

Balancing expertise in both technology and traditional marketing, Wye helps brands and retailers navigate the ever-changing and complex world of omni-channel marketing. Thinking about the customer first while never forgetting that what we can measure today, makes us better tomorrow.

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Day 1, 10:15-11:00: The New Competitive Landscape - How Choice Has Changed the Way We Look at Competition

Chris Walton

CEO and Founder, Red Archer Retail and Omni Talk

Chris Walton is a leading expert and influencer in omnichannel retailing. An accomplished Senior Executive, with nearly 20 years of success within the retail and retail technology industries, Chris has high-level executive experience across nearly every discipline within retail. Currently he is the CEO and Founder of Red Archer Retail and Omni Talk, one of the fastest growing blogs in retail. When he is not writing for Omni Talk or contributing regularly to Retail Dive and the Robin Report, Chris is out raising money for his new retail startup, Third Haus, and also sits on the Advisory Board for Delivery Solutions, a leader in last-mile delivery solutions.

Prior to starting Red Archer Retail and Omni Talk, Chris worked for Target, where he was the Vice President of the retailer’s Store of the Future project and also the Vice President of Merchandising for Home Furnishings on

Chris began his career at Gap, Inc. and holds a BA in Economics and History from Stanford University, and an MBA from the Harvard Business School.


Day 1, 11:30-12:00pm: Innovation is Human - How Intuition and Individuality Will Define the Future

Amanda Zweerink

Strategist, Zeus Jones

Amanda Zweerink is a Strategist at Zeus Jones, where she works to solve our clients’ toughest challenges, create clarity and alignment for them, and forge a path for them to move their businesses forward. She works with clients like Nestlé, 3M, and UnitedHealthcare. In addition to her client work, Amanda is on the Growth & Culture team at Zeus Jones, which helps people find the best ways to develop professionally at Zeus Jones. Before relocating to Minnesota, Amanda worked in San Francisco at both start-ups and agencies, doing everything from copywriting to account management to securing venture capital funding for brand new businesses.

Zeus Jones was founded in 2007 with the beliefs that actions speak louder than words, and that there’s more to marketing than communications. Our work is always evolving, but today our focus is on marketing innovation, service and experience design, and brand and product innovation. Zeus Jones helps companies large and small make a bigger impact on the world by creating products and services that offer a unique value and make the future better.

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Day 1, 11:30-12:00pm: Innovation is Human - How Intuition and Individuality Will Define the Future

Beth Larson

Producer, Zeus Jones

Beth Larson is a Producer at Zeus Jones, where she works to establish new ways of collaborating, creating, and bringing our ideas into the world for clients like Nike, Medtronic, and 3M. She’s also on two leadership teams at Zeus Jones, where she focuses on building high-performing teams and creating the best output for our clients. Prior to Zeus Jones, she worked as a strategist and project manager creating complex content plans and streamlining web content processes for clients like Merck, UnitedHealth Group, McKesson, and A&E Networks.

Zeus Jones was founded in 2007 with the beliefs that actions speak louder than words, and that there’s more to marketing than communications. Our work is always evolving, but today our focus is on marketing innovation, service and experience design, and brand and product innovation. Zeus Jones helps companies large and small make a bigger impact on the world by creating products and services that offer a unique value and make the future better.

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12:35-12:45: Emulating Successful Deployment of Concurrency

Frank Hull

Professor Fordham University, Strategy Research Institute, Columbia University

Research on strategic value creation exploiting CODA (Comparative Organization Data Archive), a database of practices and performance comprising over a dozen studies for which Frank served as principal investigator. Sponsors included US National Science Foundation, US DARPA, US Department of Commerce, Center for Innovation Management Studies, Society of Concurrent Product Development, and over 60 corporations globally

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Day 1, 1:50-3:00pm: Innovation and Concurrency in Action - A Rolls Royce Case Study

Jonathan Watson –

Chief Manufacturing Engineer, Civil Future Programmes, Rolls-Royce plc

Jonathan has worked for Rolls-Royce since 1986 in a variety of roles across Manufacturing Technology, Supply Chain Development, Purchase and Manufacturing Engineering. He is currently Chief Manufacturing Engineer for their Civil Aerospace Future Programmes business. This involves engine campaigns with airframers (e.g. Boeing, Airbus), driving new manufacturing technologies and fulfilling his passions of driving improvements in Concurrent Product Development and Innovation.  He is a Chartered Engineer, Fellow of the Institution of Engineering and Technology (IET) and a Fellow of the Institution of Mechanical Engineers (IMechE)


Day 1, 1:50-3:00pm: SPOTing Best Approaches to Enable System Engineering in Enterprises

Andrew Pickard

Associate Fellow, Systems Engineering, Rolls Royce

Andrew Pickard joined Rolls-Royce in 1977 after completing a Ph.D. at Cambridge University in Fatigue and Fracture of Metals and Alloys. He is a Rolls-Royce Associate Fellow in System Engineering, a Fellow of the Institute of Materials, Minerals and Mining, a Chartered Engineer and a member of SAE International and of INCOSE. He is Chair of the SAE Aerospace Council, represents Rolls-Royce on the INCOSE Corporate Advisory Board and is Chief of Staff for INCOSE.

Day 1, 3:00–4:30pm: Worksession – Collaboration and Leadership

Scott Propp

Managing Director - Dentro Consulting, LLC

A former Fortune 100 executive, Scott helps C-Level executives successfully navigate their way to consistent, sustainable growth.   Scott lives at the intersection of strategy and implementation and equips companies to create a self-sustaining culture of innovation that allows them to thrive.

Scott is a hands-on strategist with deep expertise in functions as diverse as R&D and sales who has successfully led large-scale “industry first” projects in 22 different countries using 12 proprietary business models.  Scott’s business background has provided hands on P&L experiences in leading design, advanced manufacturing and international operations.

He is the founder of an advisory consultancy that has served more than 100 clients through keynotes, workshops and his strategic consulting services.

Scott’s academic background includes graduate-level degrees in engineering and business, as well as post-graduate executive training at the Kellogg School of Management and Harvard University.

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Day 2, 8:15-9:00am: Evaluating Market Failure Issues at the Earliest Stages of Design

Steve Beck

President & CEO Santos Human Inc.

Steve’s vision, leadership, and strategic initiatives have transformed SantosHuman Inc. (SHI) from a company with $.5M in debt, no clients, and near bankruptcy in 2011 to one that has generated over $3M in revenue. Using client service revenue only, Steve enabled the commercialization of the applied research from the University of Iowa to be completed in late 2015. As a result, SHI’s products have
grown from 1, requiring significant customization and support, to 8 that have the market potential to span all major industry sectors including aerospace, automotive, defense, and consumer products.

Now focused on transforming SHI from a software development company to a sales and marketing company, Steve has completed implementing strategic partnerships providing SHI with Global sales and marketing and a growing, enthusiastic user base ; renegotiated a critical royalty license contract with Stanford which formerly inhibited key strategies for breaking into new markets; and identified sales professionals who will continue developing SHI’s sales pipeline and the considerable momentum Steve and his team have already developed. In addition, Steve has founded the Santos® Institute which now oversees all SHI activities involving the development and dissemination of Santos® knowledge.

Steve’s initiatives have provided SHI with an expanding list of Gobal clients that now include Lockheed Martin, Raytheon, Caterpillar, Ariens, GM, SC Group, Wacker Neuson, Space and Naval Warfare Systems Command (SPAWAR), EMC Insurance, and Universities in the USA, Canada, South America, and Europe. Finally, Steve’s vision for greater market penetration through strategic product realignment has provide the opportunity to gain greater insight into SHI’s differentiating value and has resulted in the development of 7 innovative processes that move human-in-the-loop product evaluation to the earliest stages of design where change is still in option. Four of these process are currently patent pending.

Justin Grammens

Day 2, 9:00 – 9:45am: IoT and Technical Innovation – Opening New Revenue Streams

Justin Grammens

Cofounder, Lab651

Justin lives at the intersection of emerging technology and leading communities on the Internet of Things. He is a Co-Founder of Lab 651, where he helps companies use sensors and intelligence to build connected products and mobile applications that use data to drive business change. He is the owner of IoT Weekly, a free curated newsletter with industry expert perspectives on the Internet of Things, a co-founder of IoT Fuse, a 501(c)(3) non-profit with the mission to position Minnesota as a leader on the Internet of Things and an adjunct professor at the University of Saint Thomas teaching a graduate level course on the Internet of Things.

A proven leader and builder of technology, Grammens was named one of the 2016 (Real) Power 50 by Minnesota Business Magazine, speaks at countless technology conferences, co-launched Minnesota’s first Internet of Things Hack Day where inventors compete to build the best Internet enabled product in 12 hours and is a mentor to students of all ages through CoderDojo Twin Cities and Macalester College's MacStartups program. Most importantly, he enjoys family movie nights with his wife and two boys. You can keep up to date with him on LinkedIn and Twitter.

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Day 2, 9:00-9:45am: IoT and Technical Innovation - Opening New Revenue Streams

Jon Coons

IoT Global Black Belt, Microsoft

Jon Coons is a Microsoft IoT Global Black Belt, and has a colorful background, working across many different industries. Jon has inspired, interfaced with and integrated every aspect of the IoT value chain – from chip to cloud. With deep expertise in selling, collaboration, architecting and developing M2M and IoT from early stage concepts to enterprise scale deployments, Jon has been fundamental in driving growth across the IoT Industry. His work at Microsoft has enabled him to work with companies across the globe to find the right solutions to empower those companies to accelerate their digital transformation of their business through IoT in a mobile first, cloud first world.


Day 2: 10:15-11:30: VR & AR in 2018 and Understanding AI

Marc Jensen,

Chief Innovation Officer, space150

Marc is Chief Innovation Officer at space150, a national agency based in Minneapolis, New York, and Los Angels. Marc leads spaceLab, the space150 R&D initiative, and his focus is to identify future technology trends and to understand how they’ll impact ours and our partner’s businesses.

A 16 year veteran of space150, Jensen became managing partner of space150 in August 2013. Under Marc’s leadership, space150 has developed groundbreaking work and strategies for brands including American Express, Target, Best Buy, Electronic Arts, 3M, Cambria, Buffalo Wild Wings, and many more. 

Marc is also currently on the board of the Minneapolis College Foundation, helping to remove barriers to higher education by providing scholarships and other support to students who face financial hardships.

Before space150, Marc was a leader in 3D graphics, animation, special effects, motion capture, and game development. He also has strong roots in education and teaching, having spent over a decade creating curriculum and teaching videogame history, culture, and creation at the Minneapolis College of Art and Design. 


Day 2, 10:15-11:30: A Case Study of Machine Learning Applied to Heathcare

Joel Stremmel

Data Scientist, Optum

Following completion of degrees in Mathematics and Philosophy at Gustavus Adolphus College in Minnesota, Joel joined Optum as a software developer working on infrastructure automation and server security. After gaining experience with software development, infrastructure management, and Big Data, he joined the Emerging Technologies team in Optum Enterprise Analytics to pursue interests in statistical learning, mathematical modeling, and artificial intelligence.

As a Data Scientist, Joel engages in a variety of activities ranging from data munging in a distributed Spark computing environment, performing statistical analysis, developing machine learning models, and constructing model APIs. In particular he works on machine learning models to detect undiagnosed disease and predict the onset of disease for chronic conditions such as Atrial Fibrillation, Congestive Heart Failure, and Coronary Artery Disease. To identify risk for these and many other diseases, Joel is leading a project team through the process of building a reusable clinical modeling framework to improve Optum’s population health capabilities through recent advancements in Big Data processing and machine learning technology.

Joel lives in Minneapolis, Minnesota, but will be moving to Seattle, Washington in the fall to begin a Master’s in Data Science at University of Washington. When he’s not researching A.I. or programming in Python, Joel is often walking, running, listening to music, or enjoying a local brew on the C.C. Club patio in Uptown. He has a love for people and the outdoors and has a deep interest in A.I.’s ability to improve the quality of all life on earth. Joel believes A.I. will open up opportunities for less monotonous, more creative human work, and he is committed to the ethical application of these technologies, that they may benefit all members of society and all species on our planet.

Justin Grammens

Jon Coons

Marc Jensen

Joel Stremmel

Day 2, 11:30-12:00: Panel: The Future of Innovative Technology