IS REGIONAL ENTREPRENURIAL ACTIVITY AN ECOSYSTEM?

Different geographic regions in the United States have experienced varying degrees of entrepreneurial activity. The entrepreneurial activity is driven by several factors that have been largely documented in the scholarly literature. Recently these collections of activities have been unified and defined under the generalized term ecosystem, in part, due to the network effects of the activities contributing to total entrepreneurial activity regionally. Although prevalent in the literature and periodicals the term ecosystem, as it pertains to entrepreneurship, lacks a formalized definition since its adoption from ecology. 

  • Entrepreneurial “ecosystem” has been used by various disciplines since the early 1900’s.
  • Different geographic regions experience varying degrees of entrepreneurial activity.
  • Entrepreneurial activity is driven by several well documented components.
  • Components defining an ecosystem need to be identified, understood and strengthened. 
  • Company survival is directly linked to entrepreneurial ecosystem strength. 

SPEAKER: BRIAN ABRAHAM 

HUMAN-CENTERED DESIGN: LESSONS FROM THE TRENCHES

The team at Azul Seven has helped many different companies develop their next product or service using a human-centered approach. We’ve seen what works and what doesn’t. We’ll share what we’ve learned and ideas and stories about how human-centered design can work better for your next business challenge.

In this session learn...

  • Common mistakes teams make implementing human-centered design and how to fix them 
  • How to create a culture that supports a human-centered design approach 
  • Success metrics for measuring human-centered design outcomes

SPEAKER: LISA HELMINIAK

SKETCH YOU CAN! DEMYSTIFYING A POWERFUL COLLABORATION TECHNIQUE

"This meeting is a waste of my time."  When was the last time you had that thought? 

Was it because the conversation wasn't focused, or people couldn't agree, or maybe they were in violent agreement, but couldn't see it? How easily do you think you can get this meeting back on track? In this session, you will learn a skill that you can apply on the spot that will help you focus the conversation and drive to consensus. Everything you need is probably already in the room. 

This technique is specifically for conversations around the features, functions, and behaviors of your product. Most people are visual thinkers, so give them something visual to focus on. You can do that by walking up to the whiteboard and drawing out what people are talking about. By visually capturing the conversation in a public way, you will help all participants understand each other and come to consensus faster. But I can't draw, you say. Neither can I, and I’ve been successfully using this technique for over 15 years. If you can draw a straight-ish line and a box, you have all the drawing skills necessary.  

In this engaging workshop, you will learn how to create a basic sketch of an interface using some simple sketching techniques and UX principles as well as practice thinking-on-your-feet that will help you comfortably do this with a group.  

I have used this technique to help teams focus the conversation, visualize the requirements they were requesting, quickly experiment with new ideas, and provide detailed input that I can use to design the outcome. Often, the sketch (or a photo of it) acts as the deliverable for simple problems, eliminating the need for more formal wireframes. This technique is accessible to everyone. You don’t need any special software and anyone on the team can use it. Pick up the pen and get on track again.

SPEAKER: JEREMY KRIEGEL 

PREDICTIVE HUMAN MODELS FOR HUMAN-CENTRIC PRODUCT DESIGN

Above and beyond the traditional static virtual human, a predictive human model can repond directly to the themes underlying Accelerating Concurrent Innovation, and these potential applications will be discussed from a high level perspective. Can you identify any manufactured product that does not involve some form of human interaction?  Can you identify a manufactured product that is not designed and developed on a computer?  The answers to these questions define the scope of applications for digital human models (DHM) which can predict human physical behavior and performance.     This talk will provide an overview of a 1st-principles-based approach to predicting human performance and physical behavior as a foundation for a human-centric design platform which can be deployed at the earliest stages of any product design cycle.  Understand human-in-the-loop issues earlier results in better designs that can be brought to market sooner while decreasing the exposure to risk of injury.

SPEAKER: STEVE BECK 

CONNECTED CUSTOMER JOURNEYS - TURNING INTERNET OF THINGS (IOT) INSIGHTS INTO INTERACTIONS

The age of the connected data-driven consumer relationship is here. Internet of Things is fundamentally redefining customer intimacy and brand affinity, changing how we compete for customer attention, and even how we operate our businesses. Learn how IoT, mobile, social, commerce, physical, and smart product customer interactions are converging to deliver compelling new customer experiences and laying the groundwork for a whole new business reality. See the technologies and platforms that make this happen and understand how businesses are utilizing connected customer journeys for their own digital transformation.

SPEAKER: JEN NOWLIN 

JOURNEY MAPPING 102: GETTING FROM HERE TO THERE WITH A CONSUMER AND PRODUCT CENTRIC PERSPECTIVE.

Learn the why, what, when, and how of using journey maps with your product while keeping the consumer experience front and center. Leave the session with an understanding of a journey map’s key components, the process for creating it, how to incorporate data insights, and what journey maps can do for your organization. The session will be full of actionable practices and applicable examples of journey mapping techniques.

SPEAKERS: TIM JENNISSON AND TAYLOR LARSON 

BUILDING INTRAPRENEUR TEAMS FOR EMBRACING IMMERSIVE INNOVATION IN THE ENTERPRISE

The U.S. Bank Innovation Team is working to empower business lines to incorporate innovation into the way they do business in the face of unprecedented changes in technology, business models, and society. In this talk, Stephanie Hammes-Betti and Santiago Vallejo explain how U.S. Bank is creating spaces, time, and focus through its Innovation Design team and the Innovator-in-Residence program.

SPEAKERS: STEPHANIE HAMMES-BETTI AND SANTIAGO VALLEJO

BUILDING HIGH PERFORMANCE TEAMS

Being a part of a remarkable team feels refreshing and limitless. Perhaps the most important thing a leader can do to ensure the short- and long-term success of everyone around them, including themselves, is to design (yes, design) and build the right team.

Mike will share ideas and insights from his experience surrounding himself with people he loves to work with, and along the way building a team that has a reputation for excellence.

We'll touch on recruiting, retention, reputation, culture, and leadership. Easy things like that.

SPEAKER: MIKE BOLLINGER 

THE ADVENTURE OF A NEW TO MARKET, CONSUMER BRAND

Bringing a new product to market is one barrier, but to have be sustainable adds another. Danny will walk through bringing a new product to market in the sustainability market. There are many moving variables from certification, online stores, retail space, etc. Enjoy the journey!

SPEAKER: DANNY MISHEK 

THE ADVENTURE OF A NEW TO MARKET BUSINESS SERVICE - FROM ENTERPRISE TO ENTREPRENEURSHIP & BACK AGAIN

In this session, Loren Horsager and Catherine Gillis, Mobile Composer’s co-founders will discuss how they leveraged years of consulting experience with large enterprise companies to create a SaaS native mobile product that addresses the needs of customer-facing teams in a regulated industry environment. They will discuss how they went from idea to fully functional product, addressing the key milestones along the way.

SPEAKERS: LOREN HORSAGER AND CATHERINE GILLIS

BUILDING INTRAPRENEUR TEAMS FOR EMBRACING IMMERSIVE INNOVATION IN THE ENTERPRISE

The U.S. Bank Innovation Team is working to empower business lines to incorporate innovation into the way they do business in the face of unprecedented changes in technology, business models, and society. In this talk, Stephanie Hammes-Betti and Santiago Vallejo explain how U.S. Bank is creating spaces, time, and focus through its Innovation Design team and the Innovator-in-Residence program.

SPEAKERS: STEPHANIE HAMMES-BETTI AND SANTIAGO VALLEJO 

ARE YOU A GOOD LEADER?

Are you a good leader? How do you know if you're a good leader? Has anyone ever called you a good leader? Do people consider you a great leader because you're their superior? Or is it because you're an expert in the subject? It takes more than just knowledge and authority to make a good leader. How about being a "likeable" leader. Being a "likeable" leader can help you accomplish as much as or more than you could by using your authority or superior knowledge. Learn the 10 ways you can become a "likable" leader. 

SPEAKER: KARL HURSTON 

IMMERSIVE INNOVATION - THE ART OF THE POSSIBLE

Expanding our thought processes around what innovation leaders are doing today. This session will seed thoughts in your mind and lead discovery throughout the rest of the day.

SPEAKER: DAN MALLIN 

VIRTUAL REALITY PANEL

Virtual Reality, Augmented Reality, and 360 video are all on the rise. While these three technologies are often conflated into one, they are very different, each with unique strengths and opportunities. Join Marc Jensen and Thong Nguyen for a deep dive into each, a look into the future, and a live demo to illustrate the power of these new mediums..

SPEAKERS: MARC JENSEN AND THONG NGUYEN 

 

 

2016 SCPD 15th Annual Concurrent Innovation™ Conference Topics

SOCIETY OF CONCURRENT PRODUCT DEVELOPMENT OVER THE YEARS

Peter will talk about the evolution of the Society and the refinement of the Principles of Concurrent Innovation and how that has been reflected in our logo, messaging and Conferences. Having a useful structure, or ecosystem, within which to Innovate is a strong indicator of success and the Society remains committed to help individuals and organizations imagine and create a better tomorrow. The elements that we have developed are intended to be effective guides in your quest for Innovation. Concurrency is collaboration on steroids and the Guiding Principle of Innovation!! 

SPEAKER: PETER FRITZ

INTERNET OF THINGS PANEL - CREATING AN ENGAGING USER EXPERIENCE

The consumer IoT space is small but growing quickly. In these early days, the value proposition must be made clear to consumers, and the experience of using them must deliver on the lofty promises in this space.
The consumer IoT devices are largely built from commodity priced hardware components that are a result of the incredible economies of scale of the smartphone production pipeline. The barrier to creating these devices has never been lower, so the experience, software and services around them are the differentiator. Marc will share examples of brands that have been and are becoming progressive in this space and how they are delivering engaging experiences to the user.

SPEAKER: MARK JENSEN

INTERNET OF THINGS PANEL - DON'T LET THE TAIL WAG THE DOG

Internet of Things (IoT) simply enables GREAT customer experiences, it doesn’t create them.  Having an understanding of the total customer experience first is the key to integrating technology.  

Key Take Aways:   

  • Technology enables the experience; it doesn’t create it.
  • One size doesn’t fit all when designing great customer interactions – ·         Context matters
  • I/you - ask someone to interact with you…  You need to learn something.  Analytics need to be built in from the beginning.  

SPEAKER: SCOTT THOMSEN

INTERNET OF THINGS PANEL - B2B IOT (BUSINESS TO BUSINESS, MANUFACTURING, POINT OF VIEW ON INTERNET OF THINGS)

In the emerging IoT market, B2C gadgets may grab the most attention, but the real money will be made in B2B solutions. During the IoT panel on June 2, one of the areas we will explore is a subset of B2B that is particularly fertile ground for IoT-based solutions: manufacturing. 

With manufacturers, there is a vital dichotomy to understand: the same traits that make manufacturing prospects ripe for IoT solutions also make them rigid and very demanding. If your company wants to tap customers like these, you will want to hear the panel discuss evolving development principles and the implications for IoT product developers. Marketers t

SPEAKER: JAMES CRAIG

INTERNET OF THINGS PANEL - DATA ANALYTICS

Internet-of-Things (IoT) make clear that digital technology is no longer just another tool. It has become the foundation of an entirely new way of doing business, as well as giving rise to entirely new businesses. With the promise of Internet of Things growth comes business disruption. Will your organization be prepared for the business transformation needed to recognize the value from initiatives focused on connected products? In this session you will learn basics of what it takes to transform your business utilizing Internet of Things data analytics. 

SPEAKER: JENNIFER NOWLIN

HOW TO UTILIZE SOCIAL MEDIA TO SPEED UP YOUR INNOVATION

In this enlightening presentation by entrepreneur and innovator, Tyler Olson, you will be shown how you can utilize social media for product development and product placement research and testing. With first-hand case studies from the Social Media Agency he owns, SMCpros, you’ll see how Target uses social media to decide which products they should have on their shelves, General Mills uses social media to learn how its consumers use its products, among others. Additionally, Tyler will showcase behind-the-scenes ideas of industry-leading innovation from his recent VIP tour of Tesla’s HQ. 

SPEAKER: TYLER OLSON

BUILDING CROSS-FUNCTIONAL TEAMS TO ITERATIVE AND INNOVATE FAST

At BlueCross and BlueShield of Minnesota, transformation is the new black. The rapidly changing healthcare marketplace and the trends, influences and opportunity that are driving change at Minnesota’s largest health plan are the strongest they’ve been in over 40 years. In this session, you’ll learn what BCBS is doing to become a consumer focused company, to develop solutions faster, to iterate for rapid success and how innovation is being creatively delivered in an organization and an industry in need. You’ll hear about the process, methods, practices and specific tools we’re using to bring cross-functional teams together in ways that have unleashed waves of innovation needed to transform our business. You’ll learn the specific stories that led to BCBS’s first-ever MHTA Tekne Award Finalist recognition and that are driving innovation across digital, technology, service, product and marketing teams. 

Takeaways: 

  • Learn practices to drive innovation in any environment
  • Gain tools to generate passionate belief over buy-in
  • Understand how to co-create a story, a plan and transformative results

SPEAKER: ALEX MURPHY

MINING YOUR LIFE FOR STORIES - ALIGNING YOUR INTERNAL VALUES

Storytelling in business unifies teams by building trust and credibility. During innovation, stories help to deepen insights, spark the flow of ideas, illuminate solution paths, and pitch new concepts. In leadership, stories can be used to convey leadership values, coaching and mentoring, and networking. But many people think, "I don't have any stories to tell." This session can solve that challenge. You’ll learn how to find stories that capture the hearts and minds of your audience – consumers, customers, employees, or business partners. Whether you are a natural or wanna-be storyteller, you can create stories of human struggle and triumph that leave the listener pondering new truths. You will learn how to create a treasure chest of story gems that are ready when needed: In the middle of a difficult conversation with an employee, when stepping onto an elevator with a senior executive, or selling a new idea. 

Using three simple steps and tools, you will: 

  • Find the Story Gems
  • Find the Deeper Meaning
  • Find the Application to Your Work

Learning Objectives

  1. Develop a list of story ideas to use in your professional/business communications
  2. Outline stories to set the stage, build intrigue, and create an emotional connection with your audience. 
  3. Create at least one story to use in professional communications and advocacy

SPEAKER: JEAN STORLIE

MAKING INNOVATION HAPPEN IN A WORLD OF "NO"

The dirty little secret of innovation is that it requires change and we are hardwired to embrace the status quo. When our caveman ancestors were walking home from the watering hole, they walked on the same path every time. Taking a different path home was dangerous because they might die on the new, unknown path. So, how do we make the new happened in a world designed for sameness? Moving from knowing what to do to believing we must do is paramount. Ultimately, we are asking people to commit their time and reputations to make something happen. I can only speak for myself, but I have never committed my precious, personal resources without significant contemplation. Belief comes from having a mastery of the facts, head data and knowing which facts matter, heart data. When teams are head smart and heart wise, they will be able to champion the new in a world that likes the status quo. After hearing this talk, the people will be able build innovation teams that can stand up for their ideas, concepts and innovation within their companies. 

During this talk, the audience will: 

  • learn about the importance of belief via stories
  • understand why arming teams with head and heart data leads to belief
  • be able to design a process of self-discovery that makes doing a reality

SPEAKER: STEVEN FAHRENHOLTZ

DROPPING A TEAM IN THE DEEP END OF THE EMPATHY POOL

Self-interest is a survival instinct. The lion survives by hunting the gazelle. We have evolved as human beings to dominate the planet and some would say we are on our way to destroy it. Yet, our greatest gift as a human race is empathy for others. You can bet the lion doesn’t have empathy for the gazelle. Empathy runs in complete contrast to our self-interest, it means deeply caring for another being and giving up a bit of our self-interest for another. Yet, the rise of deep empathy in research, design thinking and the business community is no surprise if you look at how we’ve operated as a human race over the past 100 years. It is a better path to understanding the interests and needs of the people who buy our products. It is a better path toward breakthrough innovations.

Aaron Keller will speak about the importance of deep empathy in research and how to get a team to temporarily suspend self-interest for the customers they serve. Aaron’s background in design research includes a Master’s Degree from the Carlson School of Management and is currently applying this philosophy to clients like Patagonia, Leatherman and Herman Miller. 

SPEAKER: AARON KELLER

CUSTOMER EXPERIENCE: THE NEW FRONTIER OF COMPETITIVE ADVANTAGE

Today of 86% of US jobs are service related. So it isn’t surprising that customer experience (CX) is now the new battleground for organizations. In a recent Gartner survey, 89% of respondents said that they are going to differentiate through CX.  Many organizations aren’t prepared to do this level of deep transformation. And it is now everyone’s job, not just the Marketing or Technology teams’, to enable a winning customer experience. You might be pathfinding for your organization or you may be in a supporting role in this effort. No matter! Kristin Pardue gets to work with people like you every day to support them in this journey. She will lead an interactive session with the intent to arm you with 5 strategic tenants, a smattering of helpful tools, and real-live examples to inspire and help position you for success.

SPEAKER: KRISTIN PARDUE 

TALKING ABOUT THE MINDSET OF THE ENTREPRENEUR

Points on the topic of "how I do get this thing started" 

  • Talk about fear the number one challenge of entrepreneurship. 
  • Am I the right person for the job?
  • Do not keep secrets about what you're about to do. 
  • Do not go alone. Your network is a powerful ally. 

SPEAKER: MATT PACYGA

BREAKING OUR ADDICTION TO CERTAINTY: THE PATH TO BREAKTHROUGH INNOVATION

The cost of being addicted to certainty is a lack of innovation. The cost in real dollars is 40% lower growth. And while certainty has always hindered growth, its cost has never been higher. Markets are both frothy and fragile. The on-demand economy is upending whole industries. Start-ups free of legacy models are leap-frogging the establishment. And Big data and AI are accelerating all of this disruption. But there is a path forward.

In this engaging and enlightening talk, Cecily explores the forces remaking our world and shares the practices needed for cultures and companies to break their addiction to certainty. It’s the single most critical step to thrive in the turbulence of today and tomorrow.

SPEAKER: CECILY SOMMERS

TAKING RISKS TO WIN

It's something many of us are averse to. But, what if your entire career was dependent on doing things that made you uncomfortable? What is out there, that you could be missing by falling victim to imposter syndrome? I'll talk about risk, career confidence building, and how a simple phrase from the musical genius, Prince - made my company Puke Rainbows. 

SPEAKER: ERICA HANNA 

PATHS TO SUCCESS

Paul Krumrich founded Spyeglass in 2002.  In less than 8 years, Krumrich has established Spyeglass as the industry leader in rear projection displays and a forerunner in the digital signage industry.  Kiumrich will share how his success was driven through strategic planning, strong financial administration and creative and collaborative people.

SPEAKER: PAUL KRUMRICH